Tell a powerful story. Look like the Leader. Be the Category of One.
DONT BE AN ANY
BE
BE
the
The
• Your product is hard
to explain
• Customers only "get it” after a
long conversation
• Marketing dollars are wasted
because your message doesn’t
stick
• Your product is hard
to explain
• Marketing dollars are wasted
because your message doesn’t
stick
• Customers only "get it” after a
long conversation
• You’re working way too hard to
make the sale
• Your competitors get the
attention you deserve
• Growth stalls - not because your
offer isn’t strong but because your
message isn’t clear
• You’re working way too hard to
make the sale
• Your competitors get the
attention you deserve
• Growth stalls - not because
your offer isn’t strong but
because your message isn’t
clear
FEEL LIKE YOU'RE NOT GETTING YOUR MESSAGE ACROSS?
FEEL LIKE YOU'RE NOT GETTING YOUR MESSAGE ACROSS?
Great brand story and charismatic brands supercharge your marketing,
attract superior talent, catalyze growth initiatives and position for success
M&A transactions.
Great brand story and charismatic brands supercharge your marketing,
attract superior talent, catalyze growth initiatives and position for success
M&A transactions.
Craft your one liner
Craft your one liner
Create your Killer Website
Create your Killer Website
Look like the Leader
Look like the Leader
Brand Power your Marketing
Brand Power your Marketing
BUILD YOUR BRAND TO BUILD BRAND VALUE
BUILD YOUR BRAND TO BUILD BRAND VALUE
“Great work! You made the whole process really easy. You got up to speed on our brand quickly and completely understood what we wanted to achieve. Your great creative ideas delivered exactly what we needed to execute our vision.”
Lisa Powelson, Marketing Director, Kennesaw State University
“There is no question, you are a huge part of our success, guiding our strategic positioning, identity and messaging. What we’ve done here is extend a single successful product into an entire brand equity.”
Michael Lee, CEO and Co-Founder, Syntermed
“Under Jeff’s stewardship we created a website that perfectly positioned us as a leader in the industry. The combination of strong messaging and high-end graphic design made us not only look great but sound great.”
Benjamin Schneider, President and General Manager, PowerSecure Solar
“Great work! You made the whole process really easy. You got up to speed on our brand quickly and completely understood what we wanted to achieve. Your great creative ideas delivered exactly what we needed to execute our vision.”
Lisa Powelson, Marketing Director, Kennesaw State University
“There is no question, you are a huge part of our success, guiding our strategic positioning, identity and messaging. What we’ve done here is extend a single successful product into an entire brand equity.”
Michael Lee, CEO and Co-Founder, Syntermed
“Under Jeff’s stewardship we created a website that perfectly positioned us as a leader in the industry. The combination of strong messaging and high-end graphic design made us not only look great but sound great.”
Benjamin Schneider, President and General Manager, PowerSecure Solar
“Great work! You made the whole process really easy. You got up to speed on our brand quickly and completely understood what we wanted to achieve. Your great creative ideas delivered exactly what we needed to execute our vision.”
Lisa Powelson, Marketing Director, Kennesaw State University
“There is no question, you are a huge part of our success, guiding our strategic positioning, identity and messaging. What we’ve done here is extend a single successful product into an entire brand equity.”
Michael Lee, CEO and Co-Founder, Syntermed
“Under Jeff’s stewardship we created a website that perfectly positioned us as a leader in the industry. The combination of strong messaging and high-end graphic design made us not only look great but sound great.”
Benjamin Schneider, President and General Manager, PowerSecure Solar
“Great work! You made the whole process really easy. You got up to speed on our brand quickly and completely understood what we wanted to achieve. Your great creative ideas delivered exactly what we needed to execute our vision.”
Lisa Powelson, Marketing Director, Kennesaw State University
“There is no question, you are a huge part of our success, guiding our strategic positioning, identity and messaging. What we’ve done here is extend a single successful product into an entire brand equity.”
Michael Lee, CEO and Co-Founder, Syntermed
“Under Jeff’s stewardship we created a website that perfectly positioned us as a leader in the industry. The combination of strong messaging and high-end graphic design made us not only look great but sound great.”
Benjamin Schneider, President and General Manager, PowerSecure Solar
“Under Jeff’s stewardship we created a website that perfectly positioned us as a leader in the industry. The combination of strong messaging and high-end graphic design made us not only look great but sound great.”
Benjamin Schneider, President and General Manager, PowerSecure Solar
“There is no question, you are a huge part of our success, guiding our strategic positioning, identity and messaging. What we’ve done here is extend a single successful product into an entire brand equity.”
Michael Lee, CEO and Co-Founder, Syntermed
“Great work! You made the whole process really easy. You got up to speed on our brand quickly and completely understood what we wanted to achieve. Your great creative ideas delivered exactly what we needed to execute our vision.”
Lisa Powelson, Marketing Director, Kennesaw State University
“Under Jeff’s stewardship we created a website that perfectly positioned us as a leader in the industry. The combination of strong messaging and high-end graphic design made us not only look great but sound great.”
Benjamin Schneider, President and General Manager, PowerSecure Solar
“There is no question, you are a huge part of our success, guiding our strategic positioning, identity and messaging. What we’ve done here is extend a single successful product into an entire brand equity.”
Michael Lee, CEO and Co-Founder, Syntermed
“Great work! You made the whole process really easy. You got up to speed on our brand quickly and completely understood what we wanted to achieve. Your great creative ideas delivered exactly what we needed to execute our vision.”
Lisa Powelson, Marketing Director, Kennesaw State University
“Under Jeff’s stewardship we created a website that perfectly positioned us as a leader in the industry. The combination of strong messaging and high-end graphic design made us not only look great but sound great.”
Benjamin Schneider, President and General Manager, PowerSecure Solar
“There is no question, you are a huge part of our success, guiding our strategic positioning, identity and messaging. What we’ve done here is extend a single successful product into an entire brand equity.”
Michael Lee, CEO and Co-Founder, Syntermed
“Great work! You made the whole process really easy. You got up to speed on our brand quickly and completely understood what we wanted to achieve. Your great creative ideas delivered exactly what we needed to execute our vision.”
Lisa Powelson, Marketing Director, Kennesaw State University
“Under Jeff’s stewardship we created a website that perfectly positioned us as a leader in the industry. The combination of strong messaging and high-end graphic design made us not only look great but sound great.”
Benjamin Schneider, President and General Manager, PowerSecure Solar
“There is no question, you are a huge part of our success, guiding our strategic positioning, identity and messaging. What we’ve done here is extend a single successful product into an entire brand equity.”
Michael Lee, CEO and Co-Founder, Syntermed
“Great work! You made the whole process really easy. You got up to speed on our brand quickly and completely understood what we wanted to achieve. Your great creative ideas delivered exactly what we needed to execute our vision.”
Lisa Powelson, Marketing Director, Kennesaw State University
TRUSTED PARTNER TO
OUTSTANDING BRANDS OF ALL KINDS
TRUSTED PARTNER TO
OUTSTANDING BRANDS OF ALL KINDS
From small business owners to national leaders, hundreds of ambitious
entrepreneurs have relied on Brand Capital to next-level their brand.
From small business owners to national leaders, hundreds of ambitious entrepreneurs have relied on Brand Capital to next-level their brand.
Jeff Armacost
Messaging Strategist
Creative Director
Brand Builder
Jeff Armacost
Messaging Strategist
Creative Director
Brand Builder
For 25 years, I’ve helped hundreds of entrepreneurs create the
charismatic brand story and design that competitively positions their business and paves the way to next-level growth.
More recently I’ve partnered with exit planning business advisors, building brands that build transferable value.
I’m a huge fan of the purpose-driven entrepreneurs who build truly original businesses, which deserve a truly original story.
For 25 years, I’ve helped hundreds of entrepreneurs create the charismatic brand story and design that competitively positions their business and paves the way to next-level growth.
More recently I’ve partnered with exit planning business advisors, building brands that build transferable value.
I’m a huge fan of the purpose-driven entrepreneurs who build truly original businesses, which deserve a truly original story.
I work with ambitious but frustrated business owners who know something is missing in how their brand is perceived, and it’s holding them back.
I work with ambitious but frustrated business owners who know something is missing in how their brand is perceived, and it’s holding them back.
I SEE BIG THINGS FOR YOUR BRAND
I SEE BIG THINGS FOR YOUR BRAND
READY TO BUILD YOUR BRAND?
READY TO BUILD YOUR BRAND?
Get hands-on help to clarify your message and grow your business. Fill out the form below and I'll reach out to you.
Get hands-on help to clarify your message and grow your business. Fill out the form below and I'll reach out to you.